For this task, everyone has to design something. To design the poster was mine and Nicky’s task however, we collaborate as a group and everyone add suggestions to it. This poster was designed in Adobe Photoshop CS6 but also Adobe Illustrator CS6 was used as well.
First, we draw a quick sketch up of how poster will look like. Then opened Photoshop and started to design.
This is what we came up with (first draft) –
Working screen Adobe Photoshop CS6


Explanation of the design
On the bottom, you can see outline of famous buildings in Hull. That was designed by Tom.
Mask that Tom designed –

Rainbow colour is used because of the message we want to give out. It also represents laser lights as it was our initial idea that we wanted to create but it was too complicated and cause of lack of time, we didn’t do it. I downloaded equalizer picture from google (click here to view) and by mask created this effect. Outline of the man was downloaded from google ‘silhouette of people’ [to view click here] and added to the poster. He symbolizes all people from Hull.
Header is created with very good hierarchy so it grabs attention straight away. We looked at official logo of Hull City of Culture because we wanted to use it but it didn’t fit to what we wanted to
create. That is why we designed our own. Red colour was chosen because it’s got meaning of ‘be aware, there’s something new coming to the city’.
However, after consultation we decided to change it because it looked like poster for religious group instead of Hull City of Culture 2017.
Changing the design – second draft

We tried to play with effects and this is what we came up with but it wasn’t good enough so we got rid of the man and added more people to it so it symbolizes all people in the Hull. Plus we added motto for full event saying ‘City,People, Culture’. It looked so much better but we still weren’t satisfied with it.

Adding details
The only thing that was this poster missing was information about upcoming events. We decided to put it on the bottom and make it interesting with changing hierarchy of text. We made full header and motto bigger. It all created nice symmetry and dragged eyes exactly the way we wanted.
The final version of the poster
