User testing was done from the beginning and changes were made to the design step by step. However, after user testing venue page, all users said that it would be better if all images on pages were positioned below navigation because of readability.
That is why, decision to take user testing into consideration was made and images on every page were positioned below navigation like it was described in ‘Venue page’.
Design for ‘venue page’ was quite complicated as there were a lot of information that needed to be included. That is why dividing the design into three sections was the best idea to do –
Venue Hull Cafe
The biggest problem was to find the image to represent venue hiring as all pictures found were dark colours and the main idea of Ice Arena is white space. Also readability the navigation was the problem with dark image, that is why placing the image below navigation had to be done.
Research on how Ice Arenas promote hiring of their space was made to find out what was the best solution for this design.
After research, it was clear how enquiry form was going to be done.
This is the result –
Children’s party packages
This is the same style of giving information to users as hiring option with difference that the background is image of children having fun at birthday party and information are given with visual images. Enquiry form is the same as hiring form with the difference that users are choosing between two types of children’s party packages.
Venue Hull Cafe at Hull Arena
This section inform users about ability to have refreshment while enjoying their time at Hull Ice Arena. It tells users what kind of food and drinks they can have but also they can download full menu straight from page by clicking on ‘Download menu’ button.
Clubs page has the same layout like Ice hockey page. The content is supposed to inform users about clubs that are in Hull Ice Arena and how to join them. The layout was sorted with pop out windows after clicking ‘Find out more’ about certain ice hockey teams. This was done to keep nice and clear layout on the page. Visual image was used to represent what sections are trying to say to users.
Logos used are actual logos of clubs in Hull Ice Arena.
Ice hockey page has the same layout like previous pages. The only difference is content as this page is supposed to inform users about ice hockey sessions that are available to them in Hull Ice Arena.
The layout was sorted with pop out windows after clicking ‘Find out more’ about certain ice hockey teams. This was done to keep nice and clear layout on the page. Visual image was used to represent what sections are trying to say to users.
This is ‘Learn to skate’ page. It has more or less the same layout like ‘home page’ but there are little changes to it because of information that needs to be on the page.
‘Book course’ button there to make life of users easier, just to click on the button and they can book course. Also information about the course is provided with visual images.
Booking system is the same like on ‘Home page’ but with the difference that users are booking course instead of skating session.