Target audience

Target audience

  • Yorkshire area – mainly Kingston upon Hull
  • families
  • people of all age
  • people interested in ice skating, ice hockey, figure skating

Google Analytics tool is going to be used to monitor target audience.

Colour scheme

This is colour palette for this project –
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The reasons

Looking at colour wheel and choosing analogous colours which means 4 colours next to each other – in this case it was blue colours and green.
2000px-BYR_color_wheel.svg

Blue colours were chosen because of symbolism of ice.

Theory of blue colour

  • favorite colour of all people – cannot go wrong with using this colour in design
  • combination with different colour creates great effect
  • ¬†colour of water and sky

(To read more about theory of blue colour, please click here)

Choosing right shades of colours

Keeping in mind that Ice Arena is a family place, picture of family enjoying ice skating was downloaded from Google and Adobe Color CC software was used to create colors from the image.
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White and gray colours are chosen to make a nice contrast with other colours.

Persona

Persona template was used to create persona for this project Рdownloaded from Software used: Adobe Illustrator CS6

This is what it looks like before customizing –

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The result

Persona 1 –
Adele-Harris

Persona 2 –
Ben-Host---blue

Both photos used for persona were downloaded from Google!!!